Jessie Goldenberg, CEO of the recently founded fashion truck Nomad, has launched a fundraising campaign for her mobile retail boutique through the crowdfunding site, IndieGoGo. The boutique on wheels is set to open its doors on April 1, 2013.
Goldenberg established Nomad after observing the overwhelming success of the food truck industry, the growing trend of pop-up shops, and the conflict met by a creative mind in post-collegiate New York City. A filmmaker turned full-time fashionista, Goldenberg graduated from NYU Tisch in May of 2010 with a slew of production credits under her belt and a whirlwind of ideas in her head. During a semester abroad in Cuba, Goldenberg directed a short documentary on a Havana housing complex, before returning to her native New York to write and produce her senior thesis, Couch Potatoes, a quirky break up story of two young Brooklynites vying for possession of their beloved couch. Post graduation, Goldenberg embarked on a solo, summer-long backpacking trip through Europe, and took a job on the CBS hit, Blue Bloods. After a variety of unsatisfying production jobs, Goldenberg searched for an opportunity to be truly fulfilled by her career. With Nomad, Goldenberg seeks to combine her artistic eye and love of travel to create a fun and novel shopping experience for customers in the region.
“I want to build a (mobile) place where my customers – young, creative women like my friends and I really – can have fun with shopping without hurting their wallets,” says Goldenberg, “A place that is convenient and affordable, inspiring and intimate. And of course there should be good music.”
Nomad will be a carefully curated mobile fashion boutique offering trendy ladies’ and some men’s’ fashions at wallet-friendly prices. While Nomad will be parked primarily in Hoboken, NJ, (YAY!!) this mobile retail boutique will offer private party services, visit local colleges, and vend at NYC Flea Markets.
Donations made via IndieGoGo will fund the purchase of the physical truck. Various “perks” are available to contributors at different levels – ranging from a postcard from the road to your very own Nomad private party. Click here to donate: www.indiegogo.com/
What a fun idea – can’t wait to see it live!