• Introducing Nomad: Hoboken’s First Fashion Truck Boutique

    Jessie Goldenberg, CEO of the recently founded fashion truck Nomad, has launched a fundraising campaign for her mobile retail boutique through the crowdfunding site, IndieGoGo. The boutique on wheels is set to open its doors on April 1, 2013.

    Goldenberg established Nomad after observing the overwhelming success of the food truck industry, the growing trend of pop-up shops, and the conflict met by a creative mind in post-collegiate New York City.  A filmmaker turned full-time fashionista, Goldenberg graduated from NYU Tisch in May of 2010 with a slew of production credits under her belt and a whirlwind of ideas in her head. During a semester abroad in Cuba, Goldenberg directed a short documentary on a Havana housing complex, before returning to her native New York to write and produce her senior thesis, Couch Potatoes, a quirky break up story of two young Brooklynites vying for possession of their beloved couch.  Post graduation, Goldenberg embarked on a solo, summer-long backpacking trip through Europe, and took a job on the CBS hit, Blue Bloods. After a variety of unsatisfying production jobs, Goldenberg searched for an opportunity to be truly fulfilled by her career. With Nomad, Goldenberg seeks to combine her artistic eye and love of travel to create a fun and novel shopping experience for customers in the region.

    “I want to build a (mobile) place where my customers – young, creative women like my friends and I really – can have fun with shopping without hurting their wallets,” says Goldenberg, “A place that is convenient and affordable, inspiring and intimate. And of course there should be good music.

    Nomad will be a carefully curated mobile fashion boutique offering trendy ladies’ and some men’s’ fashions at wallet-friendly prices. While Nomad will be parked primarily in Hoboken, NJ, (YAY!!) this mobile retail boutique will offer private party services, visit local colleges, and vend at NYC Flea Markets.

    Donations made via IndieGoGo will fund the purchase of the physical truck. Various “perks” are available to contributors at different levels – ranging from a postcard from the road to your very own Nomad private party. Click here to donate: www.indiegogo.com/justkeeptruckin

    What a fun idea – can’t wait to see it live!

     

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    Written by:

    Jen is the editor, founder, and main blogger behind HobokenGirl.com. When she moved to Hoboken several years ago, Jen found that there wasn't much out there for 50% of the population: women. Now she's on a mission to bring the best of the best lifestyle topics and anything else girly, Hoboken-centric, or Jerseylicious that you need to know. When not blogging, taking photos {www.JenniferCasson.com}, or working her {9-5} job, you can usually find Jen hanging with her fiancé and her French Bulldog Pierre, probably ordering takeout while watching some really bad reality TV and/or Law & Order SVU on Netflix.


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