Trends of the early 2000s are sparking excitement among Millennials and Gen-Z alike as we watch charm-based businesses and experiences pop up all over New York and New Jersey. Whether it’s for the “nostalgia” factor or just a need for a little self-expression, there’s something to be said about the sentimentality of charm jewelry. If you’ve been thinking of hopping onto this *charming* trend to create a wearable memory book of your own, there’s no better time than Valentine’s season. Read on for our growing list of where to get charm jewelry in Hoboken + Jersey City, New Jersey.

This is a growing list. If you know of another Hoboken + Jersey City-based business that sells charm jewelry, please email [email protected].

301 Collective | 301 1st Street, Jersey City

301 Collective in Jersey City is basically a real-life treasure chest for shoppers. The expert-curated collective-style boutique covers everything from home goods and clothing to beauty products and fresh plants. The shop also has an impressive line-up of charm bracelets and necklaces weaved into its existing eclectic jewelry collection. 301 Collective even has more charm selections online. HG pro tip: Check out local vintage collector Madge Novel’s rare curated jewelry collection inside of 301 Collective for a retro take on charm necklaces. (Pictured above)

Read More: 54 Galentine’s Day 2025 Ideas in Hoboken + Jersey City to Round Up the Gals

Cranky Angel | 304 Newark Avenue, Jersey City

It’s no surprise that the Y2K-themed center of the Jersey City thrift scene, Cranky Angel, serves up some serious charm (pun intended). Cranky Angel has been known locally to host Charmify events centered around charms and decor for your clothing. Owner Montana Fucci also hand-crafts charm necklaces, bracelets, and keychains for customers looking to add a little bling to their wardrobe.

Electric Picks | Online

 

 

 

 

 

 

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Electric Picks is a Hoboken-based jewelry company with a lifetime guarantee. The online shop has dozens of timeless items to choose from, which include charm bracelets and charm necklaces — both pre-made and DIY. Electric Picks also carries individual charms to add to a piece of your choosing.

Goldie Jewelry Studio | Local Pop-Up Events + Online

Goldie Jewelry Studio is a charm bar and permanent jewelry business that hosts private events, pop-ups, and DIY experiences. This month, Goldie Jewelry Studio will be popping up all over Hoboken. The brand will make appearances at Antique Loft on February 12th, Up + Out on February 13th, and SLT on February 15th. Charm lovers can also shop on Goldie Jewelry Studio’s online store here.

Little Charm Bar | 716 Washington Street + 503 Washington Street, Hoboken

 

 

 

 

 

 

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Little Charm Bar has locations inside of Alba Boutique and AxD in Hoboken. The customizable charm bar allows shoppers to have a one-of-a-kind, meaningful experience creating bracelets and necklaces filled with personally-picked charms. Little Charm Bar also has mobile services and can host custom parties, pop-ups, and private events.

Noellery | 123 Washington Street, Hoboken + 321 Grove Street, Jersey City

Noellery is a New Jersey-based jewelry shop by women, for women, carrying necklaces, bracelets, rings, earrings, accessories, and more. We stopped by the Jersey City location to spot a collection of pre-made charm bracelets with colorful details. Noellery’s website has an even larger selection of charm vibes, with dozens more necklaces, bracelets, anklets, and even earrings available.

See More: This Church Street Jewelry Spot is a Family-Owned Hidden Gem

Pandora | 30 Mall Drive West #B35D, Jersey City

 

 

 

 

 

 

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Speaking of nostalgia, if you remember the Pandora charm wave/obsession of the 2010s, the jewelry brand is still making a name for itself in 2025. Pandora's 2021 rebrand made for a fresh, modern take on the concept of a charm bracelet and still carries the classic collectible-style charms we all know and love too. The Pandora in the Newport Mall carries a selection of styles to choose from, as well as the company’s website.