• Inside Hidden Grounds Coffee in Hoboken {Opening Soon!}

    Craving java? Look no further than Hidden Grounds Coffee — opening in late July. While the coffee shop name may sound familiar {thanks to its already-established Jersey City + New Brunswick locations}, Hidden Grounds is new to the Hoboken scene. But with a menu of delicious treats like bagels and sandwiches, and an array of milk options {whole, skim, soy, almond, oat!}, Hidden Grounds is sure to soon become a local cafe staple.

    hidden grounds opening

    Located on the corner of 7th and Garden Streets {and with other locations at 148 1st Street in Jersey City and two in New Brunswick}, Hidden Grounds offers a wide selection of coffee through several different brewing methods. Patrons can even pick up bottled brews — in a variety of homespun flavors — to go.

    Bottled brews come in Rose Chai, Creole Style Cold Brew, and Classic Masala Chai  not to mention super cute packaging. Aside from snagging some of their bottled beverages in store, you can also order online here or snag the variety three-pack through Amazon.

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    Hidden Grounds — now on its fourth location — has humble beginnings. According to the story on the coffee shop’s website, founders Anand Patel and Spoorthi Kumar collaborated on the business together when they were still unemployed, “bright-eyed kids.”

    “You know that friend of yours that has the crazy idea?” the website reads. “We’re not those friends. We had an idea, signed a lease, and pulled the trigger.”

     

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    The beautiful new space in Hoboken

    Hidden Grounds came to be in 2013. Patel and Kumar took a chance on their coffee shop idea and with the right connections, were able to get things moving without losing any authenticity. And what’s more, Hidden Grounds very much became a team effort.

    “A mother in India sends us the spices for our Masala Chai, a close friend named the business, and another gave us the recipe for our body juice cleanse,” they shared.

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    But it’s the coffee that’s a game-changer. “Purchased from the finest sources we could find and freshly ground every morning,” Anand explained, proudly. “Espresso is religiously brewed for 26 seconds to capture deep flavor and full body.”

    What else is coming to the menu? You name it. Fresh juices and tons of gluten-free items galore! All signature sandwiches are made to order, cream cheeses are handmade, and the produce is hand-selected.

    Hidden Grounds also offers hands-on events. While no Hoboken events have been announced of yet, it’s only natural that the Boken location will follow in the steps of its Jersey City and New Brunswick counterparts. All three other locations host a few events per month. During the month of July, patrons can check out a Latte Art Level 1 class in Jersey City {on 7/20}, attend Open Mic Night in New Brunswick {on 8/2}, and of course, visit the grand opening of the Hoboken location on July 27th.

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    The shop isn’t open quite yet, but fear not. Their grand opening is right around the corner. Starting on Friday, July 27th, from 7:00AM – 3:00PM, you can get all the rose-flavored chai your body needs, wants, and craves. Official hours, however, are from 7am-7pm, but for the first week, Hidden Grounds will be closing by 3:00PM, so make sure to stop in before that mid-afternoon lag hits in.

    On opening day, Hidden Grounds is celebrating with a special offer. “Coffee is on the house and all pastries and product sales will go to our baristas,” according to their Facebook page. RSVP for the event here.

    “At Hidden Grounds, we put ourselves into the shop,” the co-owners write. “We learn your drink, know your story, and are happy to see you every time you visit.”

    Have you been to Hidden Grounds Coffee yet in JC or elsewhere? Share your experience with us in the comments below, and don’t forget to tag us on Instagram @HobokenGirlBlog + #HobokenGirl. Can’t wait for it to open!

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    Written by:

    Steph Osmanski is a freelance blogger and brand consultant who specializes in health and wellness content. Her words have appeared on Life & Style, In Touch, Seventeen, Parents, and more. She is pursuing her MFA in Creative Writing at Stony Brook Southampton.


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