• Hoboken Style: Spotlight on Iconic Fashion Lounge

    Dilemma: You’re walking around Hoboken with your boyfriend or boy toy, and you want to shop. Most of the boutiques you peruse are female-focused…which is great for you, but kinda sucky for him. Read: he’s bored.

    Solution: I introduce to you Iconic Fashion Lounge, a relatively new boutique located at 509 Washington Street. Iconic Fashion Lounge hosts both women’s and men’s designer clothing…with iconic (coincidence? I think not.) brands such as 7 for All Mankind, Paige Denim, French Connection, Joe’s, and Diesel.

    When I visited Iconic, I was greeted by this adorable little face:

    None other than the owner (Lauren)’s rescue dog, Bentley! Yes- he was named after Teen Mom, not the car; I inquired.

    Besides an adorable pup (Bentley only hangs sometimes – but the store is pet friendly) and a relaxed, friendly atmosphere, Iconic has some stylish designer duds.

    Here are a few of my favorites:

    Paige Floral Denim Shorts (and a beautiful red statement necklace)

    Red Cotton Top by French Connection

    Adorbs White Crop Top

    Orange French Connection Sunset Cover-Up

    Joe’s Denim Shorts

    Besides some of these impressive pieces, there was such a cute beachy-themed display near the back…complete with flops and sand!!

    Bathing Suits Galore!


    Mini Quiz: Can you spot the Rebecca Minkoff beach tote?

    There are also some trendy and fun jewels to peruse.

    Loving these for some layering

    Like I said before, Iconic is unique in that it has both men’s and women’s designer clothing. It’s the perfect stop for upgrading or adding to your man’s jeans collection. I just love that they carry men’s 7 For All Mankind!

    A Little Peek at the Men’s Jeans Section

    No matter what type of event you’re looking for – be it beach trip, night out, or casual walk around town, you’re bound to find something at Iconic Fashion Lounge. Not only will you find a great selection, but Iconic also has a fantastic staff – Lauren and Ashley are so friendly and helpful!


    Written by:

    Jen is the founder and Editor-in-Chief of HobokenGirl.com. She started the site to discover the wealth of fun things happening in Hoboken and Jersey City and surrounding Hudson County areas. When not planning the next Hoboken Girl event or #HobokenGirlHelps volunteer project, she can usually be found shopping at local boutiques, eating an Insta-worthy meal, walking her French bulldog Pierre, or watching some really bad {but oh-so-good} reality TV and ordering takeout with her husband.


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