• Jojo Maman Bébé: Hoboken’s Newest Maternity + Children’s Store

    It’s been a few months in the making, but we’re officially welcoming JoJo Maman Bébé to the Mile Square, a UK based maternity and children’s store. JoJo Maman Bebe officially opened its doors at 407 Washington Street this summer. Originally launched as a startup from a kitchen table in London in 1993, “JoJo” has grown into an international brand, and the Hoboken addition is a part of their expansion into the US. Whether you’re a soon-to-be or OG Hoboken mama, it’s safe to say the boutique is a very welcome addition to our mile square. Team HG was invited to check out the shop as part of their VIP Shopping experience — see what HG contributor {and brand-new mama}, Erin, thought about her experience:

    jojo maman bebe hoboken

    The VIP Shopping Experience

    jojo maman bebe hoboken store

    For many, one of the least pleasant things about being pregnant is shopping for maternity clothes — especially nursing bras. But thanks to JoJo’s one-on-one shopping appointments, it was an enjoyable and educational experience.

    The consultant provided expert measurements {and was able to do so over clothes which was MUCH appreciated — a preggo needs some privacy sometimes} and sizing recommendations while providing a variety of soft cup and underwire bras to try. Pumping accessories and other nursing comforts were also introduced as helpful options.

    Maternity clothing offerings were also available to sample, too — and right now they have a ton of new additions for fall, including chunky sweaters, ponchos, and long sleeve dresses. A seasonal sale rack was also a welcomed feature for the end of summer.

    jojo maman bebe hoboken

    After stocking up on nursing essentials like bras and super comfy tanks, it was impossible not to grab a few precious items for the babe on the way. Adorable sleep gowns, rompers and to-die-for baby leggings with characters on the tush totally played with our heartstrings.

    Now open to the public, as part of the VIP Maternity Experience, any expecting mom can make an appointment and receive the expert fitting and service. In addition, you’ll receive 15% off their entire maternity and nursing range, and an awesome goody bag {that doubles as a diaper bag!} with over $50 worth of goodies inside.

    READ: A List of Local {Brick and Morter} Hoboken Businesses to Support Every Day

    The Space

    jojo maman bebe hoboken

    The shop is spacious and beautifully appointed with clean and organized fixtures, lots of light, and wide, stroller-friendly aisles that make it easy to navigate and sift through the adorable displays {of baby and children’s clothing, toys, nursing necessities, gifts, and maternity clothes}. Wall unit after wall unit is dedicated to sleepwear, seasonal favorites, travel gear, and feeding/teething essentials, + everything is organized and neat for your shopping pleasure.

    jojo maman bebe hoboken

    As far as maternity try-ons go, the store also has a private dressing room with plenty of space for awkward, big-bellied maneuvers as you try on clothes and bras. No need to grab and go from big box stores or shop {and then return} online on a wing and a prayer. Instead, you can ensure you’ve found the perfect fit right here in Hoboken, with expert guidance from the helpful and friendly sales associates.

    We had a great experience at JoJo Maman Bebe and highly recommend that any mom, mama-to-be, or anyone in search of a quality {and adorable} baby gift check it out and give them a warm welcome to our little city.

    See More: A List of Jersey City Boutiques to #ShopLocal

    Have you been to Jojo Maman Bébé yet? Share your experience with us in the comments below!

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    Written by:

    Erin is a proud Hobokenite who moved to Hoboken three years ago from Central NJ with her now husband. When she’s not teaching English to middle schoolers in New York City, she can be found running GrandeGifts (www.etsy.com/shop/grandegifts), writing, shopping on Washington, at the barre’ or binging on Bravo. Still basking in that newlywed glow, Erin also adores everything having to do with weddings, Broadway, and Disney (shamelessly).


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