• Sephora Studio Hoboken Opening Date Announced {+ It’s VERY Soon}

    Hoboken ladies, gents, and makeup lovers alike, it is *FINALLY* time. Sephora Studio Hoboken is opening its doors next week, Friday April 27th, to the public, at 10AM and you’re invited! If you love Sephora {or at least all things makeup}, it’s safe to say you’re thrilled they’ve come to Hoboken and are pumped for their launch here. Read on for a sneak preview of what to expect at this space, located at 319 Washington Street in Hoboken:

    Photo of Newbury Sephora Studio Location

    Hoboken, New Jersey is the newest location to host Sephora’s innovative new experiential retail concept store: Sephora Studio. This intimate format is designed to offer a highly-customized shopping experience — and is not your average Sephora store. The second of its kind and the first to open in 2018, the Mile Square will be graced with a carefully-curated product assortment, store associates with the highest level of Sephora training and certification, and a variety of high-tech digital tools that enhance the client’s experience before, during, and after their store visits.

    So, what does it meeeean? Here’s the deal:

    The Studio will offer a comprehensive menu of new and classic offerings to meet each client’s unique needs during their visit, including:

    1. Sephora now offers PERK Hydrating Facials in-house:

    A premium 2-in-1 facial service that utilizes PERK technology to exfoliate, hydrate and nourish skin for instant, glowing results. With the help of a Cast Member, clients will experience a skincare consultation, receive a personalized skincare service and leave with customized product recommendations for healthier and more hydrated skin. This 30-minute facial is complimentary with a $75 minimum skincare product purchase {ummm, well that was easy}. Clients can schedule an appointment in advance or just walk in.

    2. Sephora now has high-tech apps that offer easy and convenient access to information:

    sephora hoboken studio

    Photo of Newbury Sephora Studio Location

    Digital Makeover Guide  Sephora’s first interactive face chart that is a record of the specific service clients received, combined and customized product and application tips – connecting her experience in-store to her personal beauty journey at home.

    Digital Skincare Guide – sends a personalized skincare regimen to the client after a skincare consultation or mini facial.

    Beauty Studio Check-In – an online reservation tool to check clients in for services + classes

    Sephora Client App – Cast Members can reference the app to quickly service clients, check Beauty Insider status and Sephora.com ratings and reviews on any product throughout the store.

    iPhone 7 Plus Cast Device — this device offers mobile point of sale, as there is no cash wrap

    3. Sephora has digital components throughout the store that are totally clutch {and things we never knew we needed…but totally need}: 

    • NEW Digital screens located at the entrance that offer easy navigation and self-help for clients
    • Moisture Meter for personalized skincare consultations
    • Color IQ for scientifically-precise foundation, lip and concealer shade matching
    • Sephora Virtual Artist augmented technology that allows users to virtually try-on thousands of lipstick, cheek, concealer and false lash options using 3D imaging on the clients’ own face
    • Online reservation iPads for client check-in and appointment scheduling for services/classes

    4. This isn’t your average store, it is legit a beauty studio — Sephora has elevated service offerings at the Beauty Studio with eight seats and four sinks for services, including:

    sephora hoboken makeovers facial

    Photo of Newbury Sephora Studio Location

    • Makeovers
    • 15 Minute Mini Makeovers + Facials
    • 45 Minute Custom Makeovers
    • 75 Minute Custom Makeover Plus
    • Group beauty classes
    • Studio Concierge – matches the client with the appropriate consultant based on beauty need
    • Sephora’s innovative retail concept designed to Teach, Inspire, Play will extend to the Studio by encouraging clients to freely test, and try products from a curated selection of brands across prestige cosmetics, skincare, hair care and fragrance.

    sephora hoboken

    As far as store hours, Sephora Studio Hoboken will be open daily: Monday-Saturday 10AM-8PM and Sunday 11AM-6PM. And we. can’t. waiiiit. Stay tuned for a giveaway, coming SOON to @HobokenGirlBlog’s Instagram + make sure to check out the Sephora Studio Hoboken Cast at our Downtown Wellness Hub on April 22nd + stop by the brick-and-mortar on its grand opening day, April 27, 2018!

    sephora hoboken opening 2018

    PS: On opening day, if you make a purchase over $25, you get this tote^ FREE — April 27-29th, while supplies last. How’s that for a perfect way to carry home all of the new beauty products you just scored?

    This post is sponsored by Sephora Studio Hoboken, but being makeup lovers, we aren’t mad about it. 


    Written by:

    Jen is the founder and Editor-in-Chief of HobokenGirl.com. She started the site to discover the wealth of fun things happening in Hoboken and Jersey City and surrounding Hudson County areas. When not planning the next Hoboken Girl event or #HobokenGirlHelps volunteer project, she can usually be found shopping at local boutiques, eating an Insta-worthy meal, walking her French bulldog Pierre, or watching some really bad {but oh-so-good} reality TV and ordering takeout with her husband.


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