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After 17 years, D’s Soul Full Cafe announced its closure in May 2023 at 918 Willow Avenue in Hoboken. We got word shortly after that a new spot was filling the space. ‘The Biscuit Babe’ is the new exterior signage that appeared on Willow in its place. Although specific details regarding the menu are limited, the restaurant’s Instagram photos focus on serving breakfast, brunch, and biscuits. Over a year after putting signage up on Willow Avenue, The Biscuit Babe revealed new signage in the space in February, and now, it is officially open in Hoboken. Read on for more about The Biscuit Babe's arrival in Hoboken, New Jersey.
The Biscuit Babe's Arrival in Hoboken
In December 2023, locals noticed the signage up at 918 Willow Avenue saying, “The Biscuit Babe…Coming Soon” in big letters embossed on the glass. Several readers DMed us the news, as well as seeing it firsthand.
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We did a little recon, and while scarce details were available, the company’s Instagram, @thebiscuitbabe, shared its first post on Thursday, November 30th, “Hoboken are you ready? We are so excited to service you! Stay tuned.”
More research led us to the company’s LLC — publicly registered in the New Jersey Department of the Treasury Division of Revenue and Enterprise Services as 'The Biscuit Babe LLC' — which named Nichola Hing as the registrant in June 2023.
The name is seemingly familiar, as it's almost identical to Nikhol Hing, who is a former Love and Hip Hop reality star, and women's clothing brand.
The Biscuit Babe is now officially open in Hoboken as of Saturday, March 15th, per an Instagram post from the team.
☕ We’re officially open! Join us for our grand opening celebration featuring delicious biscuits and biscuit sandwiches paired with your favorite coffee. A heartfelt thank you to everyone for your patience and support during our journey. We can’t wait to serve you! ❤️"
The Locale’s Backstory
While details remain limited about the specifics of the menu, the name alone conjures visions of warm buttery biscuits and Southern-inspired fare.
A few photos on its Instagram showcase images of biscuits, coffee, and french toast. One caption under a photo states, “Brunch, breakfast, and biscuits baby,” hinting at upcoming menu items and the outpost being a breakfast spot.
D’s Soul Full Cafe, the restaurant previously in 918 Willow’s location, served comfort food and had been a local favorite in Hoboken for 17 years before its closure in May 2023. Owner Stephen Bailey previously shared with The Hoboken Girl back in 2019 that the restaurant has a varied tenant history. Longtime Hoboken residents may recall that the space was once home to the former Bagel Smashery in 2002. This bagel shop’s Willow Avenue location soon changed its name to Josh + Ive’s, and slowly began to evolve into more of a sandwich shop over time.
The shop was sold to Dwight Thompson (the D in D’s) in 2006, who had big plans for the menu. After a few years of expanding the menu to breakfast burritos, specialty subs, wraps, and more, Dwight decided to change the name and make it his own officially.
In 2010, D’s Soul Full Cafe was born. The following year, Stephen Bailey bought the shop and worked with Dwight and their longtime teammate Howard Jones to “push the boundaries of comfort food in Hoboken.”
The restaurant also continuously supported local artists and musicians by providing its storefront for performing songs and walls for hanging art. The idea behind this concept was through Stephen’s belief that art and music are as important as food to the survival of the human spirit.
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