Whole Fresh Market Place opens in Hoboken. If you read that quickly, you *may* have confused the title with Whole Foods…not the case, BUT it’s bringing a nice little organic supermarket to downtown Hoboken which is definitely lacking in this area. We checked out the Whole Fresh Market this week {which had its soft opening this weekend} and are sharing the scoop {as well as some brands you can find inside — including Choc-o-Pain}:
Located at 101 Marshall Street in SW Hoboken, Whole Fresh Market is bringing a whole {pun intended} new crop of organic food options to town. The supermarket is railroad-style, spanning several aisles’ worth of food from start to finish. WFM had a soft opening this weekend, and it’s clear the owners are still in beginning stages of being fully stocked, but there was plenty of food to go around.
Among the brands we observed coming through {they were loading as this little snoop sesh went down, so this is DEF not comprehensive by any means}:
- – Daiya
- – Honest
- – Inko’s
- – Traditional Medicinals
- – Ancient Harvest
- – Annie’s
- – Fage
- – Brown Cow
- – Nature’s Path
- – Milkadamia
- – Pacific
- – Back to Nature
- and tons more!
It definitely seems like the store focuses on convenience factor, with lots of snacks and treats {all or most are organic and all-natural, some gluten-free, etc. — including yogurt, kombucha, the works}. They have a decent-sized produce section — all organic we should add — still getting built up, and as far as meats, items were present but it looks like that area will be growing once they’re fully stocked.
Choc-o-Pain Bakery also has a small baked goods section within, with sandwiches-to-go, croissants, quiches, and more offered to customers. So, should you be super hangry, you can grab a tuna sandwich and sit at their little bar by the registers for a bite before heading out. Bon Appetit!
Pricing-wise, taking a scan of the room, cereals were in the $5-$6 range {expensive, but in a pinch great for a go-to when you want a healthier brand and don’t feel like trekking far}. Feeling hungry and adventurous {but low on transport means}, we opted for a Thai coconut and macro bar, coming to $10+ for both {Thai coconut was $6.49}. Even with price tags that feel a bit elevated, it’s really nice to have a health-focused grocery store in Southwest Hoboken for residents — and not far from Jersey City Heights, either! Parking is street-only, but if you live nearby, you’re in luck, and there is metered parking on the street that wasn’t too hard to snag. Win/win.
Welcome to the neighborhood, Whole Fresh Market Place!
Have you joined our Facebook group yet? Request here to gain access to even more local tips, and connect with fellow Hudson County residents.
Jersey City Pizza Fest, Hoboken Mac + Cheese Fest Happening This Spring
Hudson County foodies are in for a treat this spring with an annual event returning to the Mile Square and a brand-new festival coming to Chilltown. On Saturday, March 29th, the first-ever Jersey City Pizza Fest will take place and feature 12+ local restaurant serving up their best pizza. Over in Hoboken, the annual Mac + Cheese Festival will return this year on Saturday, April 5th. Read on for more about these two food festivals happening in Hudson County, New Jersey this spring.
Jersey City Pizza Fest
The first-ever Jersey City Pizza Fest will take place on Saturday, March 29th from 1PM-5PM to kick off the start of the spring season. The event is presented by Jersey City Happy Hours, and tickets are already on sale.
View this post on Instagram
Read More: Hoboken’s 2025 Spring Arts + Music Festival Happening on 5/18
Similar to a bar crawl — but for pizza — event-goers will be able to sample a variety of pizza from different Jersey City restaurants, including:
- &pizza
- Carmine's Pizza Factory
- Helen's Pizza
- Luna Restaurant
- Pizzeria Las Americas
- Porta
- Prato Bakery
- Roman Nose
- Rustique
- Tino's Artisan Pizza Co.
- Tony Boloney's
- Two Boots
- + more to come
Locals will receive a half slice of pizza from every participating location at this event. Check-in locations will be at Carmine's Pizza Factory (366 8th Street) and Tino's Artisan Pizza Co. (199 Warren Street). Participants will receive their check-in location after purchasing tickets.
More information about each pizza offering as well as ticket information can be found on the Jersey City Pizza Fest website.
Hoboken Mac + Cheese Festival
The 6th annual Hoboken Mac + Cheese Festival will take place on Saturday, April 5th, 2025. The event is presented by Hoboken Happy Hours, and is being held as a food crawl this year.
View this post on Instagram
Hudson County locals can expect a day full of cheesy fun, with a elite lineup of Hoboken restaurants showing off their best mac + cheese dishes. Tickets go on sale on Wednesday, February 5th at 12PM, and the Mile Square restaurants participating include:
- Antique at 112
- Byrd
- Empanadas Cafe
- GTK
- The Hoboken Biergarten
- The Lola
- Madd Hatter
- The Madison Bar + Grill
- Mighty Quinn's Barbecue
- Napoli's
- Pizza Republic
- Tony Boloney's
- UH Hoboken
- Wicked Wolf
- + more to come
This year, check-in locations will be at UH Hoboken (306 Sinatra Drive) and The Hoboken Biergarten (1422 Grand Street). Participants will receive their check-in location after purchasing tickets, and must check in before 3PM. Tickets include a sample of mac + cheese from every participating location.
More information about each mac + cheese dish as well as ticket information can be found on the Hoboken Mac + Cheese Fest website.
See More: Valentine’s Day 2025: Events + Dinners in the Montclair Area
Of course, we'd be remiss to not mention one of Hoboken's most beloved annual events — the St. Ann's Festival — which happens each summer on Jefferson Street. Keep an eye out in the coming months for details about this year's event. The date for Hoboken's annual Spring Arts + Music Festival was also recently announced, and you can read all about that here.
If you're looking for some other local events while we await these two festivals, we've got a whole list of winter festivals happening in New Jersey here. Or, you can always head to our events calendar for the latest local happenings each week.
Follow @thehobokengirl on Instagram + TikTok to stay in the know with all of the local news, and sign up for our weekly newsletter here.
